Highland Spring goes pink for breast cancer care
2004-06-30 30th June 2004
Highland Spring, the UK’s leading producer of natural mineral water today launches Pure & Natural, a new fundraising partnership with Breast Cancer Care with a guaranteed minimum donation of £150,000 going to the charity.
The announcement forms part of Highland Spring’s 25th anniversary celebrations. As the exclusive bottled water fundraising partner for the next three years, Breast Cancer Care’s pink ribbon now features on more than half of the product range, for the first time. The Pure & Natural campaign theme reflects the purity and naturalness of Highland Spring,which comes from a protected organic source, under the Ochil Hills in Perthshire, Scotland. From source to bottle the water is delivered as nature intended, untouched by human hand.
New York Marathon
To kick start fundraising, Breast Cancer Care and Highland Spring are recruiting a British team of 75 runners for the 2005 New York marathon comprising Breast Cancer Care runners, Highland Spring employees, trade customers, running enthusiasts and media. The search is also on for celebrities to participate.
A promotion will feature on 24 million bottles, from July to September encouraging people to get involved, either by applying to run with the Highland Spring/Breast Cancer Care team or raising funds at a local level.