To promote its ongoing sponsorship of UK tennis sensations and Wimbledon contenders, Andy and Jamie Murray, Highland Spring is launching a new advertising campaign.
Eight press executions will go live from 22 June in selected national and Scottish newspaper titles including The Times, Guardian, Independent on Sunday and Scotland on Sunday.
Created by merle agency, the campaign will communicate Highland Spring’s support for the Murray brothers throughout the course of Wimbledon fortnight, while celebrating the brothers’ raw, natural talent.
The ad campaign will be supplemented by an online promotion created by GRP, running on skysports.com from 23 June until 8 July, offering consumers the opportunity to win signed Andy Murray tops.
Claire Wilson, marketing manager for Highland Spring said: “This new campaign is designed principally to show our support for Andy and Jamie in what is set to be one of the biggest tournaments of their careers so far and we are delighted to be their exclusive beverage sponsor.”
Highland Spring has sponsored Andy, Jamie and Judy Murray since January 2007. The brand logo appears on the boys’ shirt sleeves
and they drink the water as part of their daily dietary regime.
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Issued by:
Sarah Ormerod/Eve Robertson
3x1 Public Relations
T: 0141 221 0707
E: sormerod@3x1.com/erobertson@3x1.com