Highland Spring is helping the people of Britain to enjoy a fantastic summer of sport with the launch of its biggest ever on-pack promotion - Best Seat in the House, which features tennis sensation Andy Murray.
Available in supermarkets nationwide, the collector promotion highlights the brand’s sponsorship of Andy Murray and gives consumers the chance to collect tokens on special promotional packs to redeem against a host of fun rewards, including a limited edition fun, inflatable tennis ball chair. In addition, all those who register for a reward will be automatically entered into a free prize draw to win a family trip to a slam tennis experience in 2011.
Other rewards include a tripod chair, a tennis court picnic blanket and handy tennis ball seat cushion.
Consumers can register and download a collector card from the dedicated micro-site - www.iwantthebestseat.com.
Andy Murray is getting right behind the promotion. Commenting on the launch he said: “Best Seat in the House is a fun promotion for all the family. This summer promises to be an amazing few months of sport and Highland Spring are giving you the chance to watch it all from your very own inflatable tennis ball chair!”.
The promotion will feature on all major Highland Spring retail packs available from multiple grocers and on selected cash and carry packs. Sally Stanley, group marketing director at Highland Spring commented: “This is our biggest on-pack promotion to date and we are confident it will capture the imagination of consumers who are gearing up for a summer of world class sporting events.”
Highland Spring is the official beverage sponsor of Andy, Jamie and Judy Murray.
Notes to editors:
• Highland Spring is the Britain’s biggest bottled water company, leading UK produced brand of bottled water, No 2 still brand, No 1 sparkling, No 1 kids, No 1 in the cash & carry sector and the leading producer in the on-trade.
• Highland Spring was formed in 1979 in Blackford, Perthshire and employs nearly 300 staff. In 2009 it produced 228.6m litres of bottled water across its range of products.
• Consumers recently named Highland Spring as the most trusted bottled water brand in the UK (NOP Nov 2009)
Issued by
Sarah Ormerod / Ashley Reid
3x1 Public Relations
0141 221 0707
sormerod@3x1.com / areid@3x1.com