Iconic Love is Highland Spring's biggest consumer press campaign to date and launches on Monday 1st June. Having successfully communicated our unique rational credentials as the first and only major brand of bottled water to be drawn from land certified organic, we are now making a more emotional connection with our consumers. Using classic movie moments of 'unconditional giving' featuring some of Hollywood's most treasured stars, the campaign illustrates that by choosing to give Highland Spring, you are showing true love to the recipient. After all, when it comes to nurturing our loved ones, only the water from organic land will do.
The first ad in the series features an image from Lassie Come Home (1943) with a young Roddy McDowall receiving a bottle of Highland Spring from his canine companion. The ad, which uses the strapline "Now, that's true love", is the first of four that will appear this year. Our other ads in the new campaign feature moments from Chaplin's City Lights (1931), Bride of Frankenstein (1931), and Tarzan's Revenge (1938).