Highland Spring recently launched its annual joint summer marketing campaign with VisitScotland, entitled ‘The Perfect Setting’. The campaign theme focuses on the provenance and outstanding quality of Scottish food and drink and aims to increase awareness of Scotland’s unparalleled array of fresh, natural produce.
The advertising campaign will feature on poster sites across the London Underground and main rail stations during July, and will feature striking photographic images of a chef shown in a selection of unexpected locations as he gathers a range of Scotland’s finest natural produce for his menu.
The campaign will be supported with nationwide sampling events at busy rail stations and city parks im major cities across the UK. In addition, a consumer micro site, has been launched, featuring recommendations for some of the best locations in Scotland to enjoy the finest fresh food and drink at source www.perfect-setting.com
To view images from the Perfect Setting campaign please click here, and scroll down to the VisitScotland section of the page.